---
title: Hope Is NOT A Strategy — The Shark Of Sales
description: In real estate they say “location, location, location.” In sales I say “preparation, preparation, PREPARATION❗️”  You need to be ready for anything that’s going to come at you and CONTROL the process & outcome. No crossing your fingers and hoping things work out, you need to MAKE IT HAPPEN❗️
---

[Blog ](https://rforrest.com/sales-blog)

# [Hope Is NOT A Strategy — The Shark Of Sales](https://rforrest.com/sales-blog/hope)

 Written by [Ryan Forrest](https://rforrest.com/sales-blog/author/ryan-forrest) | Jan 29, 2023 8:04:35 PM

In real estate they say “location, location, location.” In sales I say “preparation, preparation, PREPARATION❗️”

You need to be ready for anything that’s going to come at you and CONTROL the process & outcome. No crossing your fingers and hoping things work out, you need to MAKE IT HAPPEN❗️

Successful people prepare...people who don’t, HOPE things will turn around. WHICH ARE YOU⁉️

[View full post](https://rforrest.com/sales-blog/hope)

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