---
title: In Sales, Start At The End And Work Backwards — The Shark Of Sales
description: Always begin with the end in mind. Start every call with what you want to get out of it, start every meeting with your goal and get them to envision their life with your product/service. Then it’s just a matter of working TOGETHER to get there.
image: https://rforrest.com/hubfs/Imported_Blog_Media/07F215FA-239F-410F-AD76-744F449BB6B3-1.jpeg
---

![](https://rforrest.com/hs-fs/hubfs/Imported_Blog_Media/07F215FA-239F-410F-AD76-744F449BB6B3-1.jpeg?width=2500&height=2500&name=07F215FA-239F-410F-AD76-744F449BB6B3-1.jpeg)

# In Sales, Start At The End And Work Backwards

![Ryan Forrest](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Ryan Forrest

January 29, 2023

Always begin with the end in mind. Start every call with what you want to get out of it, start every meeting with your goal and get them to envision their life with your product/service. Then it’s just a matter of working TOGETHER to get there.

![07F215FA-239F-410F-AD76-744F449BB6B3.jpeg](https://rforrest.com/hubfs/Imported_Blog_Media/07F215FA-239F-410F-AD76-744F449BB6B3-1.jpeg) ![07F215FA-239F-410F-AD76-744F449BB6B3.jpeg](https://rforrest.com/hubfs/Imported_Blog_Media/07F215FA-239F-410F-AD76-744F449BB6B3.jpeg)

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