---
title: Sell On Emotions, Not Facts And Figures — The Shark Of Sales
description: Whether you’re on the phone with someone or sitting down face to face, most people can’t remember all of the details you throw at them. Our brains just aren’t wired that way. But they DO remember you by your tone of voice, your level of excitement, and how excited you got them to buy from you. So re
image: https://rforrest.com/hubfs/Imported_Blog_Media/My%20Post%20(42)-4.jpeg
---

![](https://rforrest.com/hs-fs/hubfs/Imported_Blog_Media/My%20Post%20(42)-4.jpeg?width=2500&height=2500&name=My%20Post%20(42)-4.jpeg)

# Sell On Emotions, Not Facts And Figures

![Ryan Forrest](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Ryan Forrest

January 29, 2023

Whether you’re on the phone with someone or sitting down face to face, most people can’t remember all of the details you throw at them. Our brains just aren’t wired that way. But they DO remember you by your tone of voice, your level of excitement, and how excited you got them to buy from you. So remember, don’t focus on facts and statistics, focus on making them EMOTIONALLY compelled to do business with you!

![My Post (42).jpeg](https://rforrest.com/hubfs/Imported_Blog_Media/My%20Post%20(42)-4.jpeg) ![My Post (42).jpeg](https://rforrest.com/hubfs/Imported_Blog_Media/My%20Post%20(42)-Jan-29-2023-02-44-44-9939-AM.jpeg)

## Share this post

<https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Frforrest.com%2Fsales-blog%2F2019%2F3%2F15%2F28n77ynj0dk0xi81iy30docdmxrzs5><https://twitter.com/intent/tweet?url=https%3A%2F%2Frforrest.com%2Fsales-blog%2F2019%2F3%2F15%2F28n77ynj0dk0xi81iy30docdmxrzs5><https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Frforrest.com%2Fsales-blog%2F2019%2F3%2F15%2F28n77ynj0dk0xi81iy30docdmxrzs5><https://pinterest.com/pin/create/button/?url=https%3A%2F%2Frforrest.com%2Fsales-blog%2F2019%2F3%2F15%2F28n77ynj0dk0xi81iy30docdmxrzs5>[mailto:https%3A%2F%2Frforrest.com%2Fsales-blog%2F2019%2F3%2F15%2F28n77ynj0dk0xi81iy30docdmxrzs5](mailto:https%3A%2F%2Frforrest.com%2Fsales-blog%2F2019%2F3%2F15%2F28n77ynj0dk0xi81iy30docdmxrzs5)

## Keep reading

[

sales CRM Marketing

### Best Practices for Setting Up HubSpot Effectively

](https://rforrest.com/sales-blog/best-practices-for-setting-up-hubspot-effectively-0)

[![](https://rforrest.com/hs-fs/hubfs/Businesswoman%20doing%20conference%20presentation%20in%20meeting%20room.jpeg?width=1000&height=667&name=Businesswoman%20doing%20conference%20presentation%20in%20meeting%20room.jpeg)

### 6 Steps to Successfully Book a Meeting in Sales

](https://rforrest.com/sales-blog/6-steps-to-successfully-book-a-meeting-in-sales)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Ryan Forrest",
    "url" : "https://rforrest.com/sales-blog/author/ryan-forrest"
  },
  "dateModified" : "2023-01-29T20:06:14.245Z",
  "datePublished" : "2023-01-29T20:06:14.000Z",
  "headline" : "Sell On Emotions, Not Facts And Figures — The Shark Of Sales",
  "image" : [ "https://rforrest.com/hubfs/Imported_Blog_Media/My%20Post%20(42)-4.jpeg" ],
  "mainEntityOfPage" : {
    "@id" : "https://rforrest.com/sales-blog/2019/3/15/28n77ynj0dk0xi81iy30docdmxrzs5",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://rforrest.com/hubfs/Copy%20of%20SOS%20Logo.png"
    },
    "name" : "Ryan Forrest Consulting"
  }
}
```