Fractional Sales Leadership

VP of Sales expertise.
Without the VP of Sales salary.

I help growing B2B companies build CRM infrastructure, sales playbooks, and revenue systems — without a full-time executive hire.

Book a Free Call → See what I do
HubSpot
Sales Manager — inside knowledge of the platform your team should be using
NJ / NY
Based in New Jersey, serving clients remotely across the US
5–50
Rep teams — my sweet spot for fractional sales leadership
Who it's for

This is for you if…

✓ You're a founder or CEO who's been running sales yourself and needs to hand it off properly
✓ You have 2–15 reps but no one in a true sales leadership role
✓ Your HubSpot (or other CRM) is underutilized, messy, or barely set up
✓ You've tried hiring a VP of Sales and it didn't work out
✓ You're preparing for a fundraise and need to show investors a real sales process
✓ Your pipeline is unpredictable and you don't know why deals are slipping
What I do

Embedded sales leadership, built around your business.

Not consulting. Not a deck. I get in the trenches with your team and build real systems that drive revenue.

01

CRM Setup & Optimization

I'll build or fix your HubSpot so your pipeline is clean, your data is accurate, and your team actually uses it. Custom deal stages, workflows, dashboards, and automations configured for how your business works.

HubSpot Pipeline design Automation
02

Sales Playbook Creation

I'll document your entire sales process — first touch to close — including call scripts, email sequences, objection handling, and discovery frameworks your whole team can follow.

Scripts Email templates Process docs
03

Pipeline Reviews & Coaching

Weekly deal reviews, rep coaching, and accountability structures that keep your team performing. This is where most engagements pay for themselves fastest.

Deal reviews 1:1 coaching KPIs
04

Sales Process Design

I'll define your deal stages, qualification frameworks, entry/exit criteria, and handoff points so your pipeline is predictable and your forecast means something.

Stage design Qualification Forecasting
05

Team Coaching & Development

1:1 coaching for individual reps, group training sessions, and call reviews. Whether someone needs help with discovery, objection handling, or closing — I'll get them better.

Skills training Call reviews Rep development
06

Hiring & Onboarding

I'll help write job descriptions, screen candidates, build your onboarding program, and ramp new reps faster so you stop losing the first 90 days of productivity.

Hiring support Onboarding Ramp plans
The process

How we get started.

Step 1 — Free
01

Discovery Call

A free 30-minute conversation about your team, your goals, and your biggest gaps. No pitch — just an honest talk about whether I'm the right fit.

Step 2 — Optional
02

Sales & CRM Audit

A deep dive into your current process and CRM setup. You'll get a written assessment and prioritized action plan — whether or not we continue working together.

Step 3 — Ongoing
03

Fractional Engagement

Most clients work with me on a monthly retainer — weekly syncs, ongoing implementation, and continuous improvement. Structured around what your business actually needs.

Pricing

Simple, transparent pricing.

Not sure which tier fits? Book a free call and we'll figure it out together.

CRM Audit
$1,500
one-time, starting at

A deep-dive into your sales process and CRM. A great first step — even if you don't continue.

  • ✓ Full CRM & process audit
  • ✓ Written assessment report
  • ✓ Prioritized recommendations
  • ✓ 90-minute debrief call
Get started →
Most popular Fractional VP of Sales
$3,000
/month, starting at

Ongoing fractional sales leadership. Embedded expertise without the full-time cost.

  • ✓ Weekly syncs & pipeline reviews
  • ✓ HubSpot CRM buildout
  • ✓ Sales playbook creation
  • ✓ Rep coaching & development
  • ✓ Process & stage design
Book a discovery call →
Full RevOps Build
$6,000
/month, starting at

Everything in Fractional VP, plus full RevOps buildout. Best for companies scaling fast or preparing for investment.

  • ✓ All Fractional VP services
  • ✓ Full CRM implementation
  • ✓ Hiring & onboarding support
  • ✓ Comp plan design
  • ✓ Reporting dashboards
Get started →
About Ryan

I've been inside the machine.

I'm a Sales Manager at HubSpot — so when I help you build your CRM and sales process, I'm not guessing at best practices. I'm bringing the same frameworks used at one of the world's leading sales organizations, tailored to your team's size and stage.

I've seen the same problems repeat at company after company: messy CRMs nobody trusts, reps winging it without a real process, and founders who can't step back because nobody owns the sales motion. I built this practice to solve exactly those problems.

— Sales leadership at HubSpot, one of the world's top sales organizations
— Deep, hands-on expertise in HubSpot CRM — configuration, automation, and adoption
— Experience building sales playbooks, training reps, and designing processes from scratch
— Real estate investor and entrepreneur — I understand what it's like to build something from scratch
— Based in New Jersey, serving B2B companies in NJ, NYC, and beyond
Book a free discovery call →
Ryan Forrest

Ryan Forrest

Fractional VP of Sales & RevOps Consultant
🏢
Sales Manager @ HubSpot Inside knowledge of the platform your team should be using
📍
Based in New Jersey Serving NJ, NYC, and remote clients nationwide
🏠
Real Estate Investor The Forrest Group — entrepreneurial DNA
🎯
Sweet spot: 5–50 rep teams Series A to bootstrapped $20M businesses
FAQ

Common questions.

Still have something on your mind? Book a free call and ask me directly.

Book a free call →
Do you only work with HubSpot? +
HubSpot is where I have the deepest expertise — I work at HubSpot and know the platform inside and out. That said, I can work with other CRMs and help you evaluate which platform makes the most sense for your team and growth stage.
How many hours a week does this require from me? +
Typically 1–2 hours per week from you or your leadership team — a standing sync plus async communication. I handle the heavy lifting. The goal is to give you back time, not take more of it.
Do you work with companies outside New Jersey? +
Yes. Most of my work is done remotely. I primarily work with companies in the NJ/NYC area but have worked with teams across the US. Geography isn't a barrier.
How long does a typical engagement last? +
Most clients work with me for 3–6 months during an initial build phase, then transition to a lighter retainer for ongoing support. Some companies keep me on indefinitely as their embedded sales leader. We'll structure it around what makes sense for your business.
What size company is this best for? +
My sweet spot is B2B companies with 5–50 person sales teams — typically Series A stage, or bootstrapped businesses with $1M–$20M in revenue that are ready to build a real sales infrastructure.
What's the difference between the Audit and the Fractional VP? +
The CRM Audit is a one-time engagement — a deep look at what you have, what's broken, and what to fix, delivered as a written report. The Fractional VP engagement is ongoing: I'm actively embedded in your business, building and running things week over week.
Get in touch

Book a free
discovery call.

Not sure if this is right for you? Fill out the form and I'll reach out within 24 hours. Or if you'd rather skip straight to it, book a time directly below.

Send a message
Let's build

Ready to build a sales engine that actually works?

Start with a free 30-minute call. I'll learn about your business, identify the biggest gaps in your current sales process, and tell you exactly what I'd focus on first. No pitch. No pressure.

Book your free call → Connect on LinkedIn
Free 30-min call · No commitment required